The METASENSE blog

Practical guidance, field notes and inspiration on design, web development and immersive experiences.

Interactive kiosk in store: the customer plays on the in-store screen, then continues on their phone

Engagement & gamification

Interactive and phygital kiosks in store: bringing digital onto the shop floor

August 20, 2026

Optimising your site for AI: the chain that makes a page accessible, extractable and citable

Web development & design

Optimising your site for AI: making your pages readable and citable by answer engines

Pierre-Louis Gournay

August 19, 2026

Comparison of immersive museum technologies: video mapping, VR, Web AR, 3D web, dome and touchscreen kiosk

Immersive & cultural mediation

Video mapping, VR, Web AR, dome: which immersive technology for which venue and which budget?

August 18, 2026

Budget comparison of a gamification setup by mechanic, from a simple quiz to a phygital installation

Engagement & gamification

How much does a gamification setup cost? Budget, mechanics and cost per participant

August 13, 2026

Enterprise AI governance: usage framework, rights by business function and traceability of AI-assisted output

AI & enablement

Enterprise AI governance: who may do what, and how to prove it

August 12, 2026

Touring exhibition of a private collection being installed in a venue with no technical equipment

Immersive & cultural mediation

Touring a private collection: opening it to visitors when there is no museum

August 11, 2026

Prize game entry journey on a smartphone, from scan to confirmation

Engagement & gamification

Running an online prize game: the mechanics behind 30,000 visitors in under three months

Enterprise AI adoption: moving from deployed licences to business uses that are genuinely tooled

AI & enablement

Enterprise AI adoption: why your licences go unused

Pierre-Louis Gournay

Visitor talking with an AI curator in front of a museum artwork, on a smartphone

Immersive & cultural mediation

Museum chatbot or AI curator: giving your collection its own voice

Integrating Claude into company processes: teams augmenting their work through AI workflows — METASENSE

AI & enablement

How to integrate Claude into your company's processes

Pierre-Louis Gournay

Building an AI workflow per business function with Claude: from an isolated prompt to a tooled, repeatable sequence — METASENSE

AI & enablement

Building an AI workflow for a business function with Claude

Pierre-Louis Gournay

Managing AI token costs in the enterprise: an AI budget you steer rather than a bill you absorb — METASENSE

AI & enablement

Managing AI token costs in the enterprise

Pierre-Louis Gournay

Studio photo shoot of a purple armchair next to its 3D model displayed on a computer — photo packshot or 3D for a product page, METASENSE

Engagement & gamification

3D product page or photo? What 3D really changes for your sales

Armchair configured in 3D and projected in augmented reality at full scale in a living room, premium purple wireframe rendering — METASENSE 3D configurator + AR

Engagement & gamification

3D configurator + augmented reality: see the product at home before buying

Pierre-Louis Gournay

Enterprise AI orchestration: a team steering an orchestrated multi-step sequence connected to internal tools — METASENSE

AI & enablement

Orchestrating AI: from single prompts to multi-step agents

Pierre-Louis Gournay

Building Claude Skills and sharing them across the organisation: reusable AI know-how — METASENSE

AI & enablement

Building Claude Skills and sharing them across your organisation

Pierre-Louis Gournay

Budget table for a 3D product configurator with price ranges by tier and ROI calculation

Engagement & gamification

How much does a 3D configurator cost? Budget, ROI and what moves the price

Comparison of 3D web stacks: Spline, React Three Fiber and custom Three.js

Immersive & cultural mediation

Three.js, React Three Fiber, Spline: which stack for 3D on the web?

Pierre-Louis Gournay

Immersive stand at a trade show with a 3D screen and a WebAR QR code requiring no app

Immersive & cultural mediation

Immersive trade show stands: make an impact, then extend the experience online

Augmented pack surrounded by information cards (traceability, origin, recipe, certificate) in augmented reality

Immersive & cultural mediation

Augmented reality packaging: make your packs speak without an app

Pierre-Louis Gournay

3D product configurator on an e-commerce product page, with modules, materials and finishes personalised in real time

Engagement & gamification

3D product configurator: personalisation that drives conversion

Dashboard of a custom-built web platform illustrating business SaaS development

Web development & design

Custom platform development: what to know before you build a SaaS or a business web app

Pierre-Louis Gournay

Drive-to-store journey: a customer moves from a 3D experience on smartphone to a purchase in store

Engagement & gamification

Drive-to-store: how 3D and AR bring customers into your stores

Visitor discovering a Roman gladiator reconstructed in augmented reality inside an ancient amphitheatre

Immersive & cultural mediation

Augmented reality in museums: 5 uses that bring visitors back

A client and a web development team working together around a project roadmap

Web development & design

Working with a dev agency: the method that makes web projects succeed

Visitor scanning a QR code in a museum to launch an augmented reality tour app with no download

Immersive & cultural mediation

No-download museum tour app: WebAR explained

Pierre-Louis Gournay

Ecommerce gamification journey linking online store, rewards and the in-store visit

Engagement & gamification

Ecommerce gamification & retail: turning visits into engagement

AI agent embedded in a website, showing its action steps inside a conversation panel

AI & enablement

Do you need an AI agent on your website in 2026?

Pierre-Louis Gournay

Marketing gamification: moving from a one-off instant win to a lasting engagement loop

Engagement & gamification

Marketing gamification: beyond the instant win, towards lasting engagement

Pierre-Louis Gournay

Website redesign: interface comparing a dated version with a rebuilt, modern one

Web development & design

Website redesign: 7 signs it’s time to rebuild your site

3D reconstruction of Roman Nîmes shown on a smartphone in the Nemausus Web App, with no download

Immersive & cultural mediation

Case study: how we designed the 3D augmented visitor journey for Nîmes la Romaine

3D reconstruction of Nîmes's ancient heritage — the Nîmes la Romaine app by METASENSE

Immersive & cultural mediation

How digital cultural mediation is changing with 3D, AI and immersive experiences

Building a high-performing website in 2026

Web development & design

Building a website in 2026: how to design a high-performing site that generates leads

Price ranges for a custom website in 2026, by project type

Web development & design

How much does a custom website cost in 2026? (the real budget)

Engagement & gamification

RCS marketing: the engagement channel after SMS

Choosing between Webflow and WordPress in 2026 based on the project use case

Web development & design

Webflow or WordPress in 2026: which one should you choose?

Pierre-Louis Gournay

Engagement & gamification

AI image and video generation: a huge opportunity, a demanding craft

Interface of an AI answer engine citing sources, illustrating what is at stake with AEO and GEO in 2026

Web development & design

AEO & GEO: how to get cited by ChatGPT and AI engines in 2026

Immersive 3D WebGL web experience balanced against loading performance

Immersive & cultural mediation

The immersive web in 2026: 3D and WebGL without sacrificing performance

Pierre-Louis Gournay