Interactive demo with five 3D models built by our team: a launch vehicle and its satellites (space), a LiDAR survey drone (defence), an electric rally car (mobility), a robot arm and its gear reducer (industry), and a diagnostic cartridge in its analyser (healthcare). Each one can be rotated, turned transparent, split into an exploded view and set in motion.

Put your product in your customers' hands

Your product as an interactive 3D demonstrator

X-ray view, exploded view and animated motion, built from your CAD files: your product shows what is inside, on the stand, in sales meetings and on your website.Built from your CAD files, your product can be handled on the stand, in sales meetings and on your website.

Let's talk about your product
See what we offer

Clients who have trusted us with 3D, augmented reality and trade show projects

See what we have built
Uses

One 3D demonstrator, five uses

A stand comes down when the show ends. The demonstrator then goes on working in sales meetings, in your presentations, on your website and in training, so its cost is spread across all of these uses.

What the visitor sees

More than a 3D animation: a product you can handle

X-ray view

The casing turns transparent and reveals the inside, with nothing taken apart.

Animated motion

Mechanisms are animated, sped up when the real cycle is long.

Key part in focus

The selected part stands out while the rest of the assembly fades back.

Exploded view

Sub-assemblies separate in disassembly order, then go back into place.

Info cards

Each hotspot opens its own info card: text, diagram, video or PDF.

Kiosk mode

With no visitor, a guided tour plays on a loop. It hands over control as soon as someone touches the screen.

Multilingual

Visitors choose their language and every info card follows.

Usage data

Hotspots opened and exploration time, for your post-show report. Online, they travel with the visitor's enquiry, with their consent.

Level of realism

From the browser to full immersion, built from your CAD files

You choose the level of realism to suit the use, the hardware available and the budget.

In the browser

From lightweight model to detailed rendering

The five objects on this page were modelled by our team and kept light so they open quickly. Your product can be far more detailed, with realistic materials and lighting, within the limits of what a browser loads quickly. It opens on the stand screen, a tablet or your website, with nothing to install.

  • Trade show
  • Meetings
  • Website
High fidelity, dedicated workstation

Unity or Unreal Engine

Real-time global illumination and reflections, far denser geometry, and the assembly at whatever level of detail you approve. The application runs on a dedicated workstation and drives the main stand screen, a touch table or a showroom display.

  • Large screen
  • Showroom
  • Training
Immersion

Virtual reality, haptics, physical model

A virtual reality headset puts the visitor face to face with the product at full scale. Force-feedback gloves let them feel the shape and resistance of the parts they pick up. A physical model drives the screen: touching a part opens its info card.

  • Meetings
  • Demo area
  • Training

Your CAD files as the starting point

We start from your files, in their native format or an exchange format. We convert them into a lightweight model, strip out anything you do not want disclosed, then add animations and info cards. Your original files are never published. If you have no 3D model to hand over, we model the product from your drawings, photos or visual references, and your engineers sign off the model.

Support

Beyond the demonstrator: your sales materials

With your sales and marketing teams, we prepare everything around the demonstrator: the demo script, the sales materials and lead follow-up. One team handles both consulting and production, before and after your trade shows.

The demo script

Starting from your sales team's pitch, we agree with them on what visitors should take away, which points matter to your buyers and in what order. Then we train them on the tool.

Sales materials

Interactive product pages, website redesign, sales presentation, brochure, videos and catalogue visuals. We design and produce them. Visuals and videos reuse the 3D model of the demonstrator, and the message stays the same from one medium to the next.

Follow-up after the show

Enquiries received on your website can be passed to your CRM along with the hotspots viewed, with the visitor's consent. A dedicated page keeps the product available after the show for your follow-ups.

Review and next steps

After each show, we review with you what visitors looked at and decide what should change. Further additions (products, languages, info cards) are planned around your trade show calendar.

The method, from first idea to follow-up

  1. 01ScopingYour product, your audience, your files and your deadline
  2. 02DesignStoryline, hotspots and info cards, approved by your teams
  3. 03ProductionFrom your CAD files or visual references, with a technical review by your engineers
  4. 04RolloutOn the stand, tablets, deck and website, with training for your teams on the tool
  5. 05Follow-upUpdates, maintenance and support during your shows
A trade show in less than two months?

From the first conversation, we tell you what can be done before the date. The schedule works back from the show and builds in your internal approvals at every stage.

Let's talk about your deadline
On the stand

Visitors take your product apart with one gesture

In front of the stand screen, the visitor moves their hands apart and the product separates into sub-assemblies. Bringing them back together reassembles it. A webcam above the screen reads the movement. In this illustration, drag the slider or turn on your camera.

Gesture illustration · computer-generated
Show both hands
0%
Nothing to touch

Visitors control it without contact. Useful wherever shared surfaces are best avoided, at a medical trade show for example.

The image stays local

Hands are detected in the browser on the stand computer, using Google's MediaPipe Hand Landmarker. The camera image is neither recorded nor sent anywhere.

Touch still works

Without a camera, the same exploded view is controlled by touch on the stand screen, or with a mouse on your website.

Touchscreen, kiosk or touch table: stand hardware supplied by us, or your own

The web version runs in a browser, with no app to install. We set it up on your hardware, or supply all the hardware for the stand. To design the stand around the demonstrator, see our article on the immersive trade show stand.

TouchscreenLarge format, free-standing or wall-mounted
KioskUpright, looping the guided tour when nobody is using it
Touch tableSeveral visitors around the same product
Tablet and computerIn meetings, on video calls, in your deck
WebcamTo control the product with gestures, touch-free

With the web version, there is only one source to maintain: a single update covers the stand, the meetings and the website.

Work

What we have already built

Three delivered projects, each covering part of what a demonstrator calls for: 3D and app-free augmented reality for Edenauto, a touring installation and serious game for Orano, and stand design for Azmed's international trade shows.

Kia Picanto 3D configurator on a phone
3D configurator · Augmented reality

The Kia Picanto launch

For dealer group Edenauto, a 3D configurator and an augmented reality experience that places the car at full size, with no app to download.

Client: Edenauto
Try the configurator
Orano roadshow visual on careers in radiation protection
Touring installation · Serious game

The Orano roadshow

A touring installation with augmented reality and a serious game on careers in radiation protection, rolled out at five sites, with around 870 visitors.

Client: Orano
Brand identity and materials for Azmed, a specialist in AI for radiology
International trade shows · Identity

Azmed at international trade shows

For Azmed, a specialist in artificial intelligence for radiology, a new brand identity and website, and the stand design for its international trade shows.

Client: Azmed
See all our work
Cost, lead times, files

Frequently asked questions about interactive 3D demonstrators

What is an interactive 3D demonstrator?

An interactive 3D demonstrator is a 3D representation of a product that people can handle, built from its CAD files or, failing that, from drawings and photos. It is also called an interactive 3D product demo or presentation. Visitors rotate the product, make its casing transparent, separate the sub-assemblies in an exploded view, watch the mechanisms work and open an info card on each key point, in a browser or on a dedicated workstation.

What is the difference between an interactive 3D demonstrator and a 3D animation?

A 3D animation is a video: it shows the product in an order fixed in the edit, the same for every viewer. An interactive 3D demonstrator is hands-on: visitors choose what to look at, make the product transparent, explode it, set it working and open an info card on each key part. The two complement each other, and product videos can reuse the 3D model of the demonstrator.

How much does a 3D demonstrator cost?

The price of a 3D demonstrator depends on four factors: the product (its complexity and the files available), the number of hotspots and animations, the level of realism and the target media (trade show, meetings, deck, website). METASENSE prices each project individually after a first conversation, once your files and deadline are known.

How long does it take to build a 3D demonstrator?

A browser-based 3D demonstrator takes a few weeks to build. High-fidelity or immersive versions take longer, depending on the product and the files available. The schedule is set during scoping, working back from the date of the show and allowing for your internal approvals.

Which CAD files do you work with?

METASENSE starts from your CAD files, in their native format or an exchange format (STEP, IGES, Parasolid, JT), at the level of detail you choose. If no CAD file can be shared, METASENSE models the product from drawings, photos or visual references, and your engineers then confirm its accuracy.

Are our CAD files protected in a 3D demonstrator?

Your original CAD files are never published in a 3D demonstrator. METASENSE derives a lighter model from them, without the internal parts or metadata you do not want to disclose. As with anything displayed in a browser, the published model can be captured, so it only contains what you have chosen to show.

What do we need to provide to start a 3D demonstrator?

To start a 3D demonstrator, METASENSE needs four things: the CAD files of the product (or, failing that, drawings and photos), the list of points to show, what must not be disclosed and the deadline. On your side, your teams approve the storyline and info cards, and your engineers carry out a technical review before production.

What hardware does a trade show 3D demonstrator run on?

The web version of the 3D demonstrator runs in a browser, with no app to install: touchscreen, kiosk, touch table, tablet, computer or phone. High-fidelity and immersive versions run on a dedicated workstation, which we can supply along with the rest of the stand hardware. Gesture control uses a webcam placed above the screen.

Can you build a 3D demonstrator of a defence product?

Yes, METASENSE can build a 3D demonstrator of a defence product, using only information cleared for release. Your export control officer decides what can be shown, and a non-disclosure agreement is signed before any files are exchanged. A version for the public stand and a more detailed version for private meetings can coexist.

Can a 3D demonstrator be viewed in augmented reality?

Yes, a 3D demonstrator can switch to augmented reality with no app: from their phone, visitors place the product at full size in front of them. METASENSE set up this app-free augmented reality for dealer group Edenauto, for the Kia Picanto launch.

What is the difference between a 3D demonstrator and a 3D configurator?

A 3D configurator is for choosing options. A 3D demonstrator is for understanding the product: its internals, its mechanisms, its key parts. The two can be combined, and colours, versions or options can be added to the demonstrator. For dealer group Edenauto, METASENSE built the 3D configurator for the Kia Picanto.

What data does a 3D demonstrator collect about its visitors?

A 3D demonstrator measures how it is used: hands-on sessions, exploration time, most viewed hotspots. At a trade show, these measurements stay anonymous and feed into the stand report. On your website, when a visitor requests a demo, the hotspots they viewed go with their request, with their consent, and can be passed to your CRM.

In which languages can a 3D demonstrator be offered?

The 3D demonstrator comes in the languages of your trade shows. Visitors choose their language and every info card follows. Your teams review the translations before going live, and adding a language does not mean rebuilding the demonstrator.

What happens to the 3D demonstrator after the trade show?

After the show, the 3D demonstrator keeps working: your sales team uses it on tablets in meetings, and it fits into your deck and your website. Further products, languages or info cards can be added later.

Contact

Let's talk about your product

Tell us what you want to show, and where. We will get back to you to set up a first conversation with the team that will design the demonstrator. METASENSE, a Creative Tech agency based in Vélizy-Villacoublay, France, designs and builds your 3D demonstrator with one team, from consulting and 3D design through to development.

  • 01
    A first conversation
    to understand your product, your goals and your deadline. A non-disclosure agreement can be signed before any file is shared.
  • 02
    A proposal
    covering what visitors will handle, the target media, the price and the schedule.
  • 03
    A technical review
    with your engineers before production starts.
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