AZMED - S1

Brand identity & website redesign
Web design & branding
-
December 5, 2024
Global branding and digital redesign for AZmed, a leader in AI for radiology. From the logotype to trade show stand design, Metasense built a premium, human brand identity for a breakthrough medical technology.
Azmed
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Azmed

Brand identity & website redesign
Web design & branding
-
December 5, 2024
Challenge

Support a leading medtech company in its drive for international credibility. The goal: a brand image that is strong, human and technological — one that reassures healthcare professionals while asserting the company's leadership in AI.

Strategy

A full overhaul of the brand ecosystem. We worked across every touchpoint — digital, physical, identity — to align how the company looks with the excellence of its fracture-detection algorithms.

Identity

Branding designed end to end: a clean logotype, institutional typography and brand guidelines that pair medical restraint with technological energy. A visual world built on precision, clarity and life-saving innovation.

Application

Full website redesign and stand design for international trade shows. A consistent style across every medium, giving AZmed immediate recognition among radiologists and hospitals.

Results

A strong brand identity that supports AZmed's global expansion. The new image reinforces partner confidence (FDA, CE) and positions the company as a reference AI partner in medical imaging.