A web 3D and Web AR configurator, with no app download, to view and personalise the Kia Picanto. The setup also included an FOOH visual showing the city of Tarbes overrun by Kia Picantos
Build an immersive 3D configurator and an augmented reality experience for the launch of the new Kia Picanto, to spark interest and drive qualified traffic to Edenauto dealerships.
Strategy
We developed a Web App using WebGL for smooth 3D with no download. Interactive features — colour personalisation and animations such as opening the doors and the boot — made the experience fully immersive and playful.
Identity
A modern interface paired with a striking FOOH (Fake Out Of Home) campaign, staging the Picanto "taking over" the streets of Tarbes to create a strong viral effect and anchor the operation locally.
Application
The web configurator and the AR experience went live for the official release of the vehicle. A deliberate drive-to-store setup, turning digital engagement into showroom visits and test drives.
Results
Strong audience results, with wide user adoption. The experience modernised the image of Kia at Edenauto and built an innovative technological bridge between virtual discovery and the purchase in the dealership.
