Build an immersive 3D configurator and an augmented reality experience for the launch of the new Kia Picanto, to spark interest and drive qualified traffic to Edenauto dealerships.

We developed a Web App using WebGL for smooth 3D with no download. Interactive features — colour personalisation and animations such as opening the doors and the boot — made the experience fully immersive and playful.

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A modern interface paired with a striking FOOH (Fake Out Of Home) campaign, staging the Picanto "taking over" the streets of Tarbes to create a strong viral effect and anchor the operation locally.

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The web configurator and the AR experience went live for the official release of the vehicle. A deliberate drive-to-store setup, turning digital engagement into showroom visits and test drives.

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Strong audience results, with wide user adoption. The experience modernised the image of Kia at Edenauto and built an innovative technological bridge between virtual discovery and the purchase in the dealership.

For an industrial product, the same approach becomes an interactive 3D demonstrator, at a trade show, in a sales meeting or online.