ORANO - S1

Immersive roadshow
Immersive experiences
-
October 8, 2024
Immersive roadshow for Orano: a mobile experience that combines teaching on the nuclear cycle with an augmented reality simulation, putting young audiences in the shoes of a radiation protection officer. Innovation in the service of employer appeal.
Deployments
12
Visitors
870
Orano sites
5
Orano
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Orano

Immersive roadshow
Immersive experiences
-
October 8, 2024
Challenge

Design a mobile, playful and immersive experience to showcase radiation protection careers and explain the nuclear cycle to young talent, while keeping deployment simple across multiple sites.

Strategy

Co-created with Orano's Innovation department. An immersion at the La Hague site secured technical realism, followed by a touring rollout (Malvési, Tricastin) to validate the educational impact with target audiences.

Identity

A two-part journey: an exploration of the uranium cycle, then an augmented reality immersion. Users put on the full protective suit and play out a highly realistic radiation protection scenario.

Application

A national roadshow deployed at the Cité de la Mer, Narbonne and Tricastin. Augmented reality and portable interactive modules turn every trade show into a memorable field experience.

Results

A major impact on Orano's employer appeal at recruitment events. The success of the experience extended the project to the group's chemistry division, confirming that gamification works for technical careers.