End-to-end support for the launch of the startup MyLoot. METASENSE designed the brand identity and the secure inheritance management platform, turning a complex process into a calm, fully digital journey for families.
Support a startup in digitising a traditional and complex sector: inheritance management. The goal was a reassuring, intuitive way to organise one's estate in complete confidentiality.
Strategy
We worked from scratch to turn the founders' idea into a viable platform. We structured the user journey to simplify dense legal processes and take the weight out of passing on an estate.
Identity
An institutional, reassuring brand. The visual world favours calm and permanence, avoiding austere codes to focus on protecting loved ones and the continuity of the family legacy.
Application
Design and development of the secure web platform. The UX/UI makes it easy to record assets and organise sensitive documents in digital vaults, for a smooth experience for families.
Results
A startup launched with a strong identity and a tool ready to shake up the inheritance market. MyLoot now offers a modern solution that secures and simplifies transmission for its users.
