GOURAND - S1

Digital transformation
Web design
-
November 4, 2025
Bringing a French textile institution founded in 1971 online. We had to build a showcase site from scratch, one that turns 50 years of industrial expertise into a modern interface while keeping the brand's historical DNA intact
Project duration
11
D
Traffic increase
85
%
Team members involved
27
Gourand
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Gourand

Digital transformation
Web design
-
November 4, 2025
Challenge

Bringing a French textile institution founded in 1971 online. We had to build a showcase site from scratch, one that turns 50 years of industrial expertise into a modern interface while keeping the brand's historical DNA intact

Strategy

We chose the Webflow CMS to deliver a premium, fully custom-built site in under two weeks. The approach let us run the visual identity and the technical build in parallel.

Identity

The visual identity was designed to reassert Gourand's position as a direct-from-factory manufacturer. The design conveys the strength of the company and the breadth of its catalogue, from professional workwear to custom merchandise.

Application

The platform was structured to give the client complete autonomy. With Webflow's intuitive interface, Gourand now manages its collections and its content in-house, with no external provider in the loop.

Results

Stronger digital visibility that restores this major textile player to a leading position online. The site combines technical performance with historical storytelling, matching the showcase to the company's national scale