Strengthen Engie Home Services' field presence at trade shows and in branches, and turn visitors into actionable leads. The challenge: an engaging activation that is simple to install and maintain across many sites at once.
Strengthen Engie Home Services' field presence at trade shows and in branches, and turn visitors into actionable leads. The challenge: an engaging activation that is simple to install and maintain across many sites at once.
Strategy
We rolled out our concept of eco-designed phygital kiosks. Replacing power-hungry screens with cardboard structures paired with Web AR cut both the environmental impact and the logistics costs, while pushing interactivity onto the visitors' own smartphones.
Identity
A graphic world that is institutional yet playful, closely aligned with Engie's image as a local expert. Metasense drove the whole creative chain: from the design of the physical kiosks to the user interface (UI) of the game itself.
Application
An end-to-end setup managed by our proprietary platform: an augmented reality prize-draw mechanic, a prize allocation algorithm and automated follow-up by SMS and email. The system delivers smooth, secure data capture for the sales teams.
Results
A major commercial success: more than 8,000 qualified leads generated across three national campaigns. The reliability of the setup built lasting trust, and the collaboration is already renewed through 2026.
