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Gocad site

UX/UI redesign
Web design
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February 5, 2025
Challenge

Modernise Gocad Services' digital presence through a complete redesign, while strictly respecting the corporate brand guidelines and the industrial heritage of the Diffusion Plus group

Strategy

Close co-construction with the Gocad and group experts, to align user journeys with multichannel direct marketing objectives and the specific needs of point-of-sale networks.

Identity

A professional, technology-driven aesthetic that reflects the company's SaaS expertise and its innovation work (Gocad Lab). Visual clarity and a reassuring structure to showcase the hybrid print and digital offer.

Application

Development of a fully responsive web platform with easier access to customer support and conversion funnels optimised to turn visitors into qualified prospects.

Results

A high-performing tool that simplifies the customer relationship and drives acquisition. The site now works as a strategic showcase, reinforcing Gocad's standing in local marketing and retail.