Rethink the digital experience of the leader in licence-free cars. The task: simplify complex user journeys and turn an ageing vehicle configurator into an immersive, intuitive sales tool.

A strategic collaboration with Alison Whitaker to bring in a user-centric vision. The approach rests on radically simplifying every touchpoint and showcasing the range through a modern, aspirational interface

A clean visual world with distinctly automotive, premium codes. Strong iconography and dynamic typography build brand desirability for a wider audience.

Full mobile-first UX architecture and a UI redesign of the interactive configurator. Micro-interactions were refined so customisation stays fluid and every vehicle model is rendered with impact.

A bold design proposal that makes the online purchase journey worth following. A coherent digital ecosystem, ready to raise engagement and position Aixam as the technology and design benchmark in its sector.