A design thinking programme for the Gocad Services sales teams. A hands-on ideation approach that produced concrete innovations, from premium boxes to augmented reality activations.
Turn the sales teams into ideation experts, able to propose disruptive marketing solutions and move beyond the well-worn paths of traditional print.
Strategy
Immersive design thinking workshops built around real client cases. An iterative co-creation cycle that generates innovative concepts teams can act on immediately.
Identity
An agile, collaborative "Lab" approach, where creative boldness meets industrial rigour to redefine the standards of the multichannel customer experience.
Application
Methodological coaching and workshop facilitation. Business needs translated into concrete prototypes: premium packaging, augmented reality (AR) and digital performance tools.
Results
Major projects taken into production: the "Meilleur Client" box, in-store WebAR games and a sales scoring platform. A lasting, strategic step up in the teams' skills.
