End-to-end support for the Akram x Les Compagnons de l'Auto prize game. A heavily customised Shopify store and full logistics management, engaging 30,000 visitors around a BMW 2 Series giveaway.
Absorb the traffic spike (30,000 visitors) generated by Akram's prize game. The task: guarantee a faultless e-commerce platform and flawless logistics for a BMW 2 Series giveaway, on a very short timeline.
Strategy
End-to-end support as project architect. We coordinated product sourcing, web development and suppliers so that the influencer's image and operational rigour worked together.
Identity
A bold, high-energy visual world aligned with the codes of the car community. A modern design validated by the fans, built on trust and a simple purchase-and-entry journey.
Application
A high-performance Shopify store, heavily customised to absorb massive load peaks. We put in place a precise prize allocation system and an optimised logistics flow for the merchandise.
Results
A clean result: 30,000 visitors in under three months, with zero technical or logistics incidents. The operation created strong community momentum and turned a social audience into engaged customers.
