Brand identity and e-commerce site for Terra Concept. A custom WordPress/WooCommerce platform, designed to handle a complex catalogue of premium tiles and its many variants with elegance and ease.
Take a premium tile retailer online with an e-commerce site able to handle a vast range of references and complex product variants (formats, finishes, materials) while staying fast and fluid.
Strategy
A custom WordPress/WooCommerce ecosystem. The focus was on structuring product data to simplify navigation within a dense, technical catalogue for the retailer's Paris clientele.
Identity
A restrained, pared-back visual identity that reflects luxury and design. A rigorous design system keeps the mineral textures and the user interface visually consistent.
Application
A robust online store with advanced search by effect (marble, wood, concrete). Optimised checkout paths and precise stock management support the specific demands of the sector.
Results
A showcase e-commerce site that positions Terra Concept as the digital reference for tiles in Paris. The store drives conversion through an intuitive buying experience, despite the technical complexity of the offer.
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