Turn your audience into participants who convert
Gamification and augmented reality that make your audience act — leads, drive-to-store, first-party data. From idea to measurement.
Six engagement mechanics
Cuts purchase uncertainty and qualifies intent: configuring a product is a way of saying what you want. Paired with Web AR, it becomes a drive-to-store lever.
Bring a mobile audience into the store, with no app download: view the product at home, unlock an offer, come in to redeem it. You measure a real visit.
Participants find out straight away whether they have won (wheel, jackpot, scratch card), in exchange for an opt-in contact. Highly effective for collecting first-party data.
A strong prize (product, trip, vehicle) to create a short, concentrated peak of qualified acquisition around a draw.
A physical setup in store (NFC, screen, arcade) that extends the digital experience across the network and captures data as close as possible to the purchase.
The enriched successor to SMS (carousels, buttons, media, no app required): a channel to re-engage the opt-in contacts you have collected.
Engagement that produces results
From retail to automotive, experiences judged on real numbers.
A network-wide setup that makes an audience act at scale.
A peak of qualified acquisition, zero incidents, on a Shopify store.
We capture a contact on the stand, then extend the experience at home through the packaging.
Build engagement wherever your brand lives
We design and run your experiences where your audience already is — in store, on your e-commerce site or across your media platforms — and we connect them to your ecosystem.
Terminals, phygital kiosks, Web AR drive-to-store: we extend the experience across the network and capture data as close as possible to the purchase.
3D configurator, gamification and prize games built into your store: the visit becomes participation, then conversion.
Participation mechanics and custom-built interactive experiences to engage an audience and monetise it, on connected TV as well as digital.
Brands, retail, media and marketing teams
Our engagement experiences are built for any organisation that wants to turn an audience into customers, or bring a store network back to life. Not a throwaway activation: an integrated experience, measured and ready to re-engage.
Generate leads, energise a network: instant win, phygital kiosks, first-party data capture.
Drive-to-store, re-engage the network: Web AR drive-to-store, in-store terminals, site-by-site tracking.
Conversion, acquisition peaks: prize game, 3D configurator, e-commerce gamification.
Audience engagement, monetisation: custom-built interactive experiences, participation mechanics.
Measurable ROI, CRM integration: an experience wired into your ecosystem (CRM, identity, data).
Let's frame the objective, the mechanics and the measurement plan before any development starts.
Describe your needsBook a slotFrom concept to measurement, one team.
Immersion
Your business objectives (leads, drive-to-store, retention), your network, your CRM and data stack.
Architecture
Choice of mechanics (instant win, 3D configurator, Web AR, RCS), conversion journey, measurement plan.
Design
UX/UI, your brand identity applied to the experience, prototyping.
Development
Game mechanics, Web AR, configurator, platform, CRM connection — all built in-house.
Measurement & activation
First-party data capture, dashboards, re-engagement of your database.
Frequently asked questions
Does gamification actually drive conversions?
Yes, provided it serves a precise business objective rather than entertainment. Measured properly, it generates leads, drive-to-store and first-party data. Our Akram × CDLA prize game drew 30,000 visitors in under three months, with no incidents.
Do you need an app for augmented reality?
No. We build Web AR experiences: augmented reality that opens straight in the browser from a QR code, with no app download and no app store. That removes the friction and brings a mobile audience all the way to the point of sale.
How are leads and collected data retrieved?
Every entry qualifies a contact (email, opt-in number, preferences) that you collect and activate in your CRM. This is first-party data: you own it, you can re-engage it, and it depends on no third-party platform.
What is the difference between an instant-win game and a prize draw?
Instant win reveals the result immediately (wheel, jackpot, scratch card) and collects contacts continuously. A prize game puts a strong prize at stake over a short period and creates a peak of qualified acquisition around a draw.
What is augmented reality drive-to-store?
It is augmented reality used to bring a mobile audience into the store: view a product at real scale, unlock an offer, travel to redeem it. You measure a real visit (coupon, scan, unique code), not an impression.
How much does a gamification or augmented reality project cost?
It depends on the mechanic. A simple Web AR module runs from a few hundred to a few thousand euros, connected packaging from €2,000 to €8,000, and a full setup (3D configurator, instant win, CRM integration, network rollout) belongs to another order of magnitude. METASENSE quotes after the framing phase.
What is the marketing value of a 3D configurator?
It cuts purchase uncertainty, extends interaction time and qualifies intent: configuring a product is a way of saying what you want. Paired with Web AR, it becomes a drive-to-store lever. How it works technically (WebGL, real-time 3D) is detailed on our immersive web offer.
Can the system be deployed across an entire network of retail locations?
Yes. We design for multi-site from the outset: network-wide rollout, an activation code or UTM per store, site-by-site tracking and resilience under heavy traffic. The Gocad experience drew over 6,000 participants across a network.
What is RCS and why should you use it after a campaign?
RCS (Rich Communication Services) is the enriched successor to SMS: carousels, buttons and media inside the native messaging app, with no application to install. It is a channel to re-engage the opt-in contacts you have collected, with click rates well above SMS according to market players.
Is this type of solution right for my brand?
If the aim is to turn an audience into customers, re-engage a store network or build a first-party database you can use again, yes. What sets us apart: an experience wired into your ecosystem (CRM, identity, data), measured and ready to re-engage — not a throwaway activation.
Work
Experiences that genuinely engage
Further reading
Let's talk about your engagement project
A framing session to set the objective (how many leads, what drive-to-store, what database to build), the architecture of the mechanics and the measurement plan — before any development.