Définir
Nous identifions précisément les objectifs, contraintes et opportunités du projet pour établir une vision stratégique claire
The Mortgage Professionals
Complete Website Overhaul and Lead Acquisition Strategy in Vancouver BC
Date
January 2022
Secteur
Mortgage Services
Product
Website & Lead Acquisition
Expertises
User Experience
User Interface
Lead Acquisition
Résumé du projet
The Mortgage Professionals, based in Vancouver, British Columbia, tasked us with auditing, recommending, and fully redesigning their website. The primary goals were to guide users effectively to their mortgage calculator, increase lead generation, and improve SEO rankings for specific keywords. Additionally, we supported their brand identity enhancement for social media communications
Enjeux Identifiés
The project aimed at refining the website to boost user guidance and lead generation while enhancing SEO performance and brand consistency on social media
01
Clear User Guidance
Ensure visitors are efficiently directed to key resources like the mortgage calculator
02
Lead Generation Improvement
Enhance website design and functionality to significantly increase lead capture
03
SEO Strategy Enhancement
Optimize the website for better search engine ranking using targeted keywords
Project Challenges
The project required a user-friendly design overhaul that improved content richness and information architecture while boosting SEO and social media engagement
01
Information Clarity
Present crucial information clearly upon the user’s arrival to guide them effectively
02
Content Structuring
Reorganize informational content, articles, and blog to enrich and optimize user experience.
03
Regular Updates
Implement a system for ongoing website updates under a service plan to ensure current and relevant content
04
Solutions Provided
01
Website Audit and Redesign
Conducted a comprehensive site audit, followed by recommendations and a full redesign to improve user navigation and increase conversion rates
02
SEO Optimization
Enhanced keyword usage and site structure to improve search engine visibility and ranking
03
Enhanced Brand Identity
Updated brand visuals and messaging on social media to ensure cohesive communication
04
Notre approche méthodologique pour l’innovation
Une méthode structurée et progressive qui garantit des résultats concrets et mesurables
01
02
Conceptualiser
Nous transformons les objectifs en concepts concrets à travers des maquettes, prototypes et plans détaillés qui matérialisent la vision du projet.
03
Développer
Nous donnons vie aux concepts en créant, programmant et façonnant les solutions techniques et créatives nécessaires.
04
Déployer
Nous mettons en œuvre la solution, assurons sa bonne intégration dans l'environnement cible et accompagnons les utilisateurs dans son adoption