Définir
Nous identifions précisément les objectifs, contraintes et opportunités du projet pour établir une vision stratégique claire
Kia x Rym
Immersive Marketing Experience for the Picanto 2024
Date
Juin 2024
Secteur
Automotive
Product
AR experience & FOOH
Expertises
Design Sprint
Augmented Reality
3D Modeling
Web Development
Résumé du projet
For the launch of the new Kia Picanto 2024, Edenauto and Kia aimed to create an event at the Tarbes dealership. The project focused on two main objectives: driving lead generation and in-store traffic, and providing an interactive experience for Kia customers and potential buyers
Enjeux Identifiés
The project required the development of a unique and innovative experience within a very short timeframe of less than three weeks, from concept to execution
01
Innovation Requirement
Deliver an unprecedented, engaging experience not commonly seen before
02
Quick Turnaround
Complete the project in under three weeks, covering ideation to final execution
03
Augmented Reality Compatibility
Ensure AR functionality across all web browsers for maximum accessibility
Project Challenges
The project faced high demands for innovation, speed, and technological integration, requiring effective solutions to create a memorable and accessible customer experience within a constrained timeline
01
Time Constraints
Develop both the 3D model of the vehicle and its web integration rapidly, while adding interactive points of interest
02
AR Realism
Enable users to visualize the vehicle in real-time through augmented reality, a key project element
03
Intuitive Use
Design an application that is user-friendly and requires no downloads, working seamlessly across various web browsers and devices
04
Engaging Visuals
Design a compelling FOOH visual featuring numerous Kia Picantos, creating the illusion of the cars populating Tarbes’ famous Place de Verdun
Solutions Provided
01
FOOH Visuals
Created a dynamic FOOH image illustrating Kia Picantos in Place de Verdun, enhancing social media impact
02
AR Application
Developed an AR app allowing 3D vehicle visualization, color changes, animations, and information on specific features. The app also let users view the vehicle at full scale through A
03
Cross-Platform Compatibility
Ensured the application worked without downloads across all web browsers, on most smartphones with suitable camera capabilities
04
Notre approche méthodologique pour l’innovation
Une méthode structurée et progressive qui garantit des résultats concrets et mesurables
01
02
Conceptualiser
Nous transformons les objectifs en concepts concrets à travers des maquettes, prototypes et plans détaillés qui matérialisent la vision du projet.
03
Développer
Nous donnons vie aux concepts en créant, programmant et façonnant les solutions techniques et créatives nécessaires.
04
Déployer
Nous mettons en œuvre la solution, assurons sa bonne intégration dans l'environnement cible et accompagnons les utilisateurs dans son adoption