Définir
Nous identifions précisément les objectifs, contraintes et opportunités du projet pour établir une vision stratégique claire
Goodnightsam
Developing a Cohesive Brand Identity and Online Platform
Date
October 2023
Secteur
Retail
Product
Brand Identity, Marketing strategy & Online platform
Expertises
Branding
Lead Acquisition Strategy
UX-UI
Web Design
Résumé du projet
For the Goodnight Sam brand, we were tasked with creating a comprehensive brand identity and providing art direction for their e-commerce platform. This included designing the user experience and visual identity of their website. The site needed to be easily modifiable, integrate necessary applications, and fit within a limited budget
Enjeux Identifiés
The project involved designing a complete brand identity and e-commerce user experience, within budget constraints, while ensuring the website is easily modifiable and effective in customer acquisition
01
Complete Brand Identity
Develop a holistic graphic identity to represent the brand’s creative jewelry offerings
02
User Experience Design
Create a seamless and intuitive user journey on the e-commerce site
03
CMS Selection
Choose a CMS that facilitates easy modifications and aligns with budgetary restrictions
Project Challenges
Crafting a flexible and engaging online presence within a constrained budget required innovative solutions across branding, web development, and marketing strategy for Goodnight Sam
01
Holistic Branding
Develop a complete brand and design identity that captures the essence of the company’s offerings
02
Interactive E-commerce Design
Build a user-friendly e-commerce platform that supports easy content updates
03
Effective CMS Implementation
Select and integrate the best CMS option to facilitate future modifications and scalability
04
Comprehensive Marketing Automation
Establish automated marketing processes to improve sales funnel efficiency, including consent management and promotional activities
Solutions Provided
01
Graphic Identity & Design
Created a full visual identity, including logos and brand elements, and designed an engaging UI/UX for the website
02
SEO & Content Strategy Integration
Implemented SEO strategies along with a comprehensive sales funnel and client acquisition strategy
03
Marketing Strategy Execution
Developed online and offline marketing strategies, including automated email and cart monitoring systems
04
Notre approche méthodologique pour l’innovation
Une méthode structurée et progressive qui garantit des résultats concrets et mesurables
01
02
Conceptualiser
Nous transformons les objectifs en concepts concrets à travers des maquettes, prototypes et plans détaillés qui matérialisent la vision du projet.
03
Développer
Nous donnons vie aux concepts en créant, programmant et façonnant les solutions techniques et créatives nécessaires.
04
Déployer
Nous mettons en œuvre la solution, assurons sa bonne intégration dans l'environnement cible et accompagnons les utilisateurs dans son adoption