Définir
Nous identifions précisément les objectifs, contraintes et opportunités du projet pour établir une vision stratégique claire
Gocad Services
Gocad Services Website Creation & Brand Identity
Date
September 2022
Secteur
Direct Marketing
Product
Web site
Expertises
Design Thinking
User Experience
Web Development
Résumé du projet
Gocad Services, a direct marketing agency, engaged us for a complete rebranding and the development of their new website. Our collaboration involved working closely with the marketing director to ensure the new site effectively showcases their services and optimizes lead generation
Enjeux Identifiés
The project focused on redefining Gocad Services’ brand identity and creating a robust, user-friendly website with effective lead generation and SEO strategies
01
Brand Identity Revamp
Redesign the brand’s visual identity while retaining the existing logo
02
User Journey Development
Create a seamless user journey that highlights key services and facilitates conversion
03
Content Strategy
Develop a comprehensive content strategy supporting site function and user engagement
Project Challenges
The project involved a comprehensive overhaul of Gocad Services' website and brand without altering the logo, requiring strategic collaboration and thoughtful design integration
01
Graphic Charter Redesign
Develop a new visual identity that aligns with the brand’s strategy, maintaining the logo
02
Content and Features Definition
Organize workshops to refine site features and design the content strategy
03
User Experience and Interface Design
Craft an intuitive and engaging UI/UX using Webflow for easy site modification
04
Solutions Provided
01
Visual and User Experience Design
Redesigned the user experience and interface to enhance engagement and usability
02
Webflow Implementation
Selected Webflow CMS for a flexible, customizable design that allows easy modifications
03
Automation Enablement
Installed automation tools for managing newsletters and acquisition processes on-site
04
Consent and Analytics Strategy
Set up GDPR-compliant privacy measures and analytics systems for enhanced user data management
Notre approche méthodologique pour l’innovation
Une méthode structurée et progressive qui garantit des résultats concrets et mesurables
01
02
Conceptualiser
Nous transformons les objectifs en concepts concrets à travers des maquettes, prototypes et plans détaillés qui matérialisent la vision du projet.
03
Développer
Nous donnons vie aux concepts en créant, programmant et façonnant les solutions techniques et créatives nécessaires.
04
Déployer
Nous mettons en œuvre la solution, assurons sa bonne intégration dans l'environnement cible et accompagnons les utilisateurs dans son adoption