Définir
Nous identifions précisément les objectifs, contraintes et opportunités du projet pour établir une vision stratégique claire
Gocad Services
Strategic Collaboration for Marketing Innovation and Workshop Facilitation
Date
Jan 2022 - 2024
Secteur
Direct Marketing
Product
Innovation Workshop & Partnership
Expertises
Design Sprint
Design Thinking
Innovation Strategy
Résumé du projet
The "Gocad Lab" project emerged from a partnership with Gocad Services, a marketing agency under a group dedicated to paper printing and direct marketing. Initiated in 2022, this collaboration focuses on driving innovation by delivering interactive marketing solutions for Gocad's diverse clientele, spanning sectors like automotive and retail
Enjeux Identifiés
The project centers on providing innovative marketing solutions that enhance customer engagement and generate traffic, particularly through interactive media and advanced technologies
01
Direct Marketing Enhancement
Leverage traditional direct marketing with innovative interactive solutions
02
Traffic Generation
Develop initiatives to drive foot traffic into retail locations using creative, interactive techniques
03
Innovation Workshops
Conduct ideation workshops resulting in diverse concepts for various sectors, integrating gamification and AI dynamics
Project Challenges
Creating cutting-edge marketing solutions that synergize with existing print marketing strategies posed challenges in aligning traditional and modern techniques effectively
01
Interactive Engagement
Craft experiences that attract and retain consumer interest through innovative means
02
AR and Print Synergy
Seamlessly blend augmented reality experiences with traditional print materials
03
Continuous Innovation
Constantly refresh strategies to maintain a competitive edge in dynamic markets
04
Solutions Provided
01
Ideation and Concept Development
Facilitated workshops to generate fresh, innovative concepts, leading to diverse projects integrating gamification and AI
02
AR and Print Solutions
Developed AR-based interactive experiences to enhance engagement using print media
03
Ongoing Strategic Collaboration
Continued partnership with Gocad, collaborating with sales and project teams to implement both internal innovations and client-facing solutions
04
Notre approche méthodologique pour l’innovation
Une méthode structurée et progressive qui garantit des résultats concrets et mesurables
01
02
Conceptualiser
Nous transformons les objectifs en concepts concrets à travers des maquettes, prototypes et plans détaillés qui matérialisent la vision du projet.
03
Développer
Nous donnons vie aux concepts en créant, programmant et façonnant les solutions techniques et créatives nécessaires.
04
Déployer
Nous mettons en œuvre la solution, assurons sa bonne intégration dans l'environnement cible et accompagnons les utilisateurs dans son adoption