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Diffusion Plus
AI and AR-Driven Stand Design for Lead Generation at Retail Expo
Date
October 2023
Secteur
Event
Product
Stand Identity & Lead Generation experiences
Expertises
Scenography
Augmented Reality
Artificial Intelligence
UI Design
Résumé du projet
Diffusion Plus, a leading French and European printing group, engaged us for the For Retail event in Paris in October 2023. The goal was to design lead generation tools highlighting innovative solutions from their marketing agency, Gocad
Enjeux Identifiés
Our objective was to create engaging, AR-driven experiences to enhance print media, demonstrate packaging possibilities, and implement AI for personalized interactions at the event
01
AR on Print Media
Utilize augmented reality to transform printed mail into interactive experiences
02
Packaging Innovation
Explore AR integration on packaging for sectors like cosmetics
03
AR-Based Gaming
Design an interactive instant-win game using printed stands and AR without digital screens
Project Challenges
The project entailed deploying innovative AR and AI technologies to enhance traditional marketing approaches, requiring seamless integration and user-friendly interactions
01
Augmented Reality Integration
Implement AR on print and packaging to create interactive, engaging content
02
Sustainable Design
Design carton-based stands that incorporate AR, avoiding the need for digital screens
03
AI Application Deployment
Create an AI-driven experience offering personalized interaction at events
04
Solutions Provided
01
AR Print Enhancements
Enabled video and interactive content overlays on printed materials via web browsers, eliminating the need for mobile apps
02
Packaging AR Solutions
Developed concepts for AR on packaging, particularly targeting industries like cosmetics for enhanced customer engagement
03
Instant-win AR Stands
Designed and built an interactive AR gaming setup with cardboard stands
04
AI Recipe Generator
Created an AI tool to generate personalized cocktail recipes, demonstrated with a real bartender at the event
Notre approche méthodologique pour l’innovation
Une méthode structurée et progressive qui garantit des résultats concrets et mesurables
01
02
Conceptualiser
Nous transformons les objectifs en concepts concrets à travers des maquettes, prototypes et plans détaillés qui matérialisent la vision du projet.
03
Développer
Nous donnons vie aux concepts en créant, programmant et façonnant les solutions techniques et créatives nécessaires.
04
Déployer
Nous mettons en œuvre la solution, assurons sa bonne intégration dans l'environnement cible et accompagnons les utilisateurs dans son adoption