Définir
Nous identifions précisément les objectifs, contraintes et opportunités du projet pour établir une vision stratégique claire
Azmed
Strategic Repositioning with New Branding and Website Redesign
Date
March - Sept 2023
Secteur
Technology
Product
Branding Kit & Webdesign
Expertises
Design Thinking
Branding Strategy
Web Devolpment
3D Modeling
Résumé du projet
Azmed, a pioneering start-up in artificial intelligence for medical imaging, partnered with us for a complete brand repositioning. This involved a comprehensive overhaul of their visual identity and website to better showcase their products and values.
Enjeux Identifiés
Azmed needed to revitalize its brand to enhance its attractiveness and recognition while ensuring that its AI innovations for medical imaging were presented clearly and engagingly
01
New Visual Identity
Develop a compelling visual identity that conveys Azmed’s dedication to medical and technological innovation
02
Strategic Branding
Establish a distinctive online brand positioning that emphasizes Azmed's unique AI expertise
03
User Experience
Redesign the UX/UI for intuitive navigation specifically for healthcare professionals
Project Challenges
The project needed to address several challenges to ensure a successful rebranding and digital transformation for Azmed
01
Visual Identity
Completely reinvent the graphic charter to represent Azmed’s cutting-edge expertise in artificial intelligence
02
Digital Presentation
Leverage 3D design not just to attract but also to educate users on products, crucial in an advanced field like medical imaging
03
Branding Adaptability
Make the updated brand image easily adaptable for diverse marketing formats, such as stands and promotional materials
04
Scalability and Growth
Build a robust foundation that enables Azmed to expand its market presence and adapt to future technological advancements
Solutions Provided
01
Complete Rebranding
Development of a new logo, graphic charter, and strategic positioning
02
Website Redesign
Integration of enriched user experience and interactive 3D product presentations
03
Branding Adaptation
Design adapted for stands and marketing materials, including visuals and presentation decks
04
Notre approche méthodologique pour l’innovation
Une méthode structurée et progressive qui garantit des résultats concrets et mesurables
01
02
Conceptualiser
Nous transformons les objectifs en concepts concrets à travers des maquettes, prototypes et plans détaillés qui matérialisent la vision du projet.
03
Développer
Nous donnons vie aux concepts en créant, programmant et façonnant les solutions techniques et créatives nécessaires.
04
Déployer
Nous mettons en œuvre la solution, assurons sa bonne intégration dans l'environnement cible et accompagnons les utilisateurs dans son adoption