Définir
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Aixam x Gocad
Interactive Augmented Reality Point-of-Sale for Instant Win Campaigns
Date
Juin 2024
Secteur
Automotives
Product
Instant Win Game
Expertises
Design Sprint
Web Development
Augmented Reality
Résumé du projet
For Aixam’s open house events, the company wished to organize an engaging in-store animation setup. We partnered with Gocad to design an augmented reality (AR) instant-win game, enabling effective prize distribution and engaging users through interactive print materials
Enjeux Identifiés
The project aimed to revitalize traditional print materials using augmented reality, providing an innovative instant-win game experience that could be reused for future events
01
Enhanced Print Interactivity
Use AR to transform print materials into engaging interactive experiences
02
Prize Distribution Management
Develop a system to allocate and distribute prizes specifically at each point of sale
03
Reusability
Ensure print materials could be reused for future events without needing to change the QR code triggers
Project Challenges
Integrating augmented reality within traditional marketing materials while ensuring scalability and reusability posed significant technical and strategic challenges
01
AR Integration
Successfully overlay AR game elements onto print materials to enhance user engagement
02
Scalable Design Solutions
Design games and triggers that could easily adapt to future uses
03
Technical Collaboration
Work closely with Gocad’s web agency to align game dynamics and prize management systems
04
Solutions Provided
01
Interactive AR Game Design
Created a responsive AR game, accessible via QR codes on print materials, enabling a jackpot-style experience
02
Seamless Prize Management
Developed technical solutions for consistent prize allocation and distribution across sales points
03
Reusable Design Framework
Ensured the game and print materials could be updated and reused, supporting long-term event engagement strategies. Methodology
04
Notre approche méthodologique pour l’innovation
Une méthode structurée et progressive qui garantit des résultats concrets et mesurables
01
02
Conceptualiser
Nous transformons les objectifs en concepts concrets à travers des maquettes, prototypes et plans détaillés qui matérialisent la vision du projet.
03
Développer
Nous donnons vie aux concepts en créant, programmant et façonnant les solutions techniques et créatives nécessaires.
04
Déployer
Nous mettons en œuvre la solution, assurons sa bonne intégration dans l'environnement cible et accompagnons les utilisateurs dans son adoption