Définir
Nous identifions précisément les objectifs, contraintes et opportunités du projet pour établir une vision stratégique claire
Aixam
Redesign of User Experience and Digital Journey on Aixam France
Date
Juillet 2022
Secteur
Automotives
Product
Web Design
Expertises
Design Thinking
User Experience
User Interface
Résumé du projet
Aixam enlisted our expertise for a prospective redesign project aimed at reimagining the user experience (UX) and user interfaces (UI) for Aixam France's website. The goal was to envision a future interface that aligns with the company's unique vehicle offerings, specifically targeting their niche market of electric and non-license vehicles
Enjeux Identifiés
Reimagining the user experience for a car sales website catering to unique customer demographics
01
Niche Target Audience
Redesign the site to address the needs of two primary demographics: older adults and young people, both common users of Aixam's non-license vehicles
02
User Engagement
Improve UX/UI to attract and engage diverse user groups while effectively communicating Aixam’s vision of professionalism with a family-friendly appeal.
03
Competitive Distinction
Differentiate from competitors like Ligier by focusing on urban and family-oriented vehicles
Project Challenges
The project required developing an intuitive, responsive design that appeals to Aixam's diverse audience, while rethinking the entire user journey, especially focusing on the vehicle configurator
01
Adaptive Interfaces
Ensure the design is responsive and user-friendly across devices
02
User Journey Optimization
Redesign the user journey from initial engagement to the configurator process
03
Comprehensive Audit
Conduct a thorough audit of the existing site and an heuristic analysis using recognized criteria
04
Solutions Provided
01
Complete Site Audit
Conducted a comprehensive audit of the current website and heuristic analysis based on specific criteria like those of Bastien and Scapin
02
UX/UI Redesign Proposals
Delivered a thorough report with observations and recommendations; proposed an improved user experience and graphical interface while leveraging existing brand guidelines
03
Conceptual Prototyping
Developed detailed prototypes for a refreshed user interface and experience design, aligning with Aixam’s market position and goals
04
Notre approche méthodologique pour l’innovation
Une méthode structurée et progressive qui garantit des résultats concrets et mesurables
01
02
Conceptualiser
Nous transformons les objectifs en concepts concrets à travers des maquettes, prototypes et plans détaillés qui matérialisent la vision du projet.
03
Développer
Nous donnons vie aux concepts en créant, programmant et façonnant les solutions techniques et créatives nécessaires.
04
Déployer
Nous mettons en œuvre la solution, assurons sa bonne intégration dans l'environnement cible et accompagnons les utilisateurs dans son adoption